01. From Lab to LinkedIn: Communication Strategies & Tools for Biosafety Professionals
A distance learning opportunity – Free for ABSA Members
February 27, 2025
11:00 AM – 12:30 PM (CST)
Registration for the live webinar must be completed 1 business day prior to the start of the training.
Registrations received after will receive access to the recording only.
This professional development webinar focuses on helping safety professionals effectively communicate with a range of audiences in and out of the field. Learn how to translate complex safety concepts into clear, engaging messages that resonate with different stakeholders, from public relations or information officers to institutional leadership. Key topics include: developing your professional brand as a safety expert; representing ABSA International and the biosafety profession with credibility; and creating targeted communication strategies for different generations through their preferred media and communication channels. Attendees will also learn to build effective routine communication with PR and PI staff, not just during emergencies and adapting messages for various platforms and audience needs.
OBJECTIVES
Upon completion of this webinar, participants will be able to:
- Develop a safety expert professional brand
- Summarize how to represent the profession with credibility
- Construct targeted communication strategies for the various generations through preferred media or channels
COURSE FACULTY
The webinar will be presented by the following subject matter experts:
Susan Stoga, BA, & Patti Thomas, BA, Carson Stoga Communications, Schaumburg, IL
WHO SHOULD ATTEND
- Biosafety professionals in government, industry, academic and other institutions/organizations
- Anyone who regularly communicates about biosafety with the public or non-biosafety professionals
CONTACT HOURS
This course has been approved for 0.125 CM points toward RBP/CBSP recertification. ABSA International is approved as a provider of continuing education programs in the clinical laboratory sciences by the ASCLS P.A.C.E.® Program. This course is approved for 1.5 P.A.C.E.® contact hours. The links to the various invitations for the course will be unique to the user and cannot be shared. The links are for single, individual use only. If more than one occurrence of an individual’s name is on the attendee list for the webinar through Zoom platform, all instances of that person’s name will be removed from the webinar with no refund. The webinar and its associated links are for single, individual use only.
This webinar will be a 1.5-hour session on Thursday, February 27, 2025, at 11:00 am (CST). For the webinar session, you should plan on logging in 15 minutes prior to the start time. You are required to attend the webinar sessions, complete and/or access all the modules in the course on the training site to receive the completion certificate through the ABSA International Training Site. The link in the invitation is unique to the user and cannot be shared.
COURSE FEES
ABSA Members: Free
Nonmembers: $185 USD
To obtain the ABSA member rate, the participant will need to be an ABSA member in the year in which the training is offered. Course fees include: course handouts, access to the ABSA International training site, and 1.5 hours of interactive instruction from a well-respected subject matter expert.
Group Discount:
10% off each registration for 3-4 participants from the same organization
20% off each registration for 5-9 participants from the same organization
30% off each registration for 10 or more participants from the same organization
Contact the ABSA office to register your group
To obtain the ABSA member rate, the participant will need to be an ABSA member in the year in which the training is offered. Confirmed, paid participants will be sent detailed information regarding the course within a few days prior to the course. Substitutions allowed with notice by 2/13/2025. There is a 15% processing fee for cancellations prior to 2/13/2025. Cancellations between 2/13/2025 and 2/20/2025 will be refunded 50% of the course fee. No refunds after 2/20/2025.
The links to the various invitations for the course will be unique to the user and cannot be shared. The links are for single, individual use only. If more than one occurrence of an individual’s name is on the Zoom attendee list or a name not of the roster, all instances will be removed from the webinar with no refund. The webinar and its associated links are for single, individual use only.
QUESTIONS
Please direct questions about this course to:
KariAnn DeServi, MEd
Director of Education, ABSA International
866.425.1385 / education@absa.org
