PR Essentials for Biosafety Professionals is a webinar for anyone who communicates with different audiences about biosafety. The course will provide a foundation in public relations practices including practical tips on how to: effectively communicate key biosafety messages to media and others within your organization; craft messages for different audiences, execute media training tactics and effectively position biosafety and yourself as the biosafety SME (Subject Matter Expert) within an organization. The webinar will highlight specific public relations techniques and media strategies, provide real-life scenarios, Dos and Don’ts for working with media and offer real-time discussions to apply lessons in practice-and-critique drills. At the end of this two-hour course, participants will have a baseline understanding of the importance of key message development, how to effectively work with members of the media (indu stry, trade, consumer) and how to leverage biosafety and subject matter expertise within an organization. The webinar will be led by communications experts with over 25 years’ experience developing and sharing messages with a wide variety of target audiences, including media.